We are excited to announce the newest brand to our growing clothing collection, The Awarewolfs, a company determined to raise cycling awareness through cycling related products and organized bike events. The Awarewolfs is a one man show run by Charlie Sears, a self taught screenprinter and an admitted coffee snob. His enthusiasm and passion for cycling has led him to start the AWLF movement down in his hometown of San Diego where he frequently hosts rides, alleycat races and velodrome events.

We couldn't be more stoked to stock The Awarewolfs brand and to start we've brought in the popular 'You Own a Car, Not the Road' t-shirts and tank tops! The message couldn't be more clear, although most drivers might not like it, cyclists are here to stay (and we want a little room on the road). Grab a shirt or tank today and get the word out!