- A cycling magazine like no other you’ll ever see, The Ride is fanatical about bikes but it’s not just for the fanatics. There are no stories on the best gear to wear, the best energy drinks or whatever else goes in a normal cycling magazine. Instead there are stories written by and about cyclists of all stripes ; commuters, couriers, racers, BMX riders, they’re all in there. Beautifully designed and absolutely packed with fascinating articles, it’s the perfect bike magazine for people who don’t have any interest in bikes. And if you do like cycling it’s nothing short of required reading.